VegeKeratinTM is a vegetable alternative to animal keratin. It increases hair strength, enhances elasticity, helps protect hair from harsh salon processes, makes hair look more healthy and shiny, and improves the comb-ability of hair.

Keratin is a protein composed of 18 amino acids. It is one of the primary structural components of hair, nails, and the epidermis. Keratin keeps hair healthy and lessens damage. VegeKeratinTM is an alternative to animal-based keratin. It contains wheat and soy amino acids, carefully blended to mimic the functional ratios in human hair amino acids.

VegeKeratinTM is 10.51% Arginine, which is the most nitrogen-rich amino acid, and which helps reinforce and strengthen hair fibers.

Benefits:

Increases hair strength
Enhances elasticity
Protects hair from harsh salon processes
Makes hair look more shiny & healthy
Improves combability of hair (wet and dry combing)
Reduces static and frizz, making hair easier to style
Vegan, non-GMO, natural, and sustainable
Paraben-free and formaldehyde-free
Less odor than animal-derived keratin
Applications:

Shampoos, conditioners
Leave-on hair treatments
Hair styling products
In vitro tests:

In laboratory tests,VegeKeratinTM showed better than 18% improvement in elasticity for damaged (triple bleached) Caucasian hair. VegeKeratinTM was shown to provide similar strength increases as hydrolyzed animal keratin. In damaged African hair, VegeKeratinTM showed a 16% increase in elasticity and a 3.9% increase in strength compared to control.

Laboratory tests also showed that VegeKeratinTM delivers similar levels of antioxidant protection as hydrolyzed animal keratin.

(Lotion Crafter)